What you must know about Wholesaling Activewear as a Sportswear Startup?
What you must know about Wholesaling Activewear as a Sportswear Startup?
If you plan to start an activewear clothing line or join in the sportswear eCommerce, then read this article to know the 11 must to know figures on the Sportswear Wholesale 2021, and the latest fashion or trend of today’s Activewear market. So you will be becoming a little professional at your business and avoiding making mistakes to sell the abandoned styles of clothing.
11 Must Know Figures on Sportswear Wholesale in 2021
|The market size value in 2020||USD 288.42 billion|
|The revenue forecast in 2025||USD 479.63 billion|
|The revenue forecast in 2021||USD 83 billion|
|Online Buyers||56% of consumers are buying online|
|Gender Distribution||60% women and 40% men|
|Sportswear Features||“Moisture-wicking” grew by 39% this past year
“Breathable” also grew 85%
|Plus Size Sportswear||The amount of sportswear styles at plus-size retailers has doubled from last year|
|Sustainable Sportswear||Sports apparel described as “recycled” were up 642% for men and 388% for ladies|
|Most Growing Type|| There are 85% more yoga products available year-to-year at active retailers in the U.S.
One potential area of growth within yoga apparel is within the men’s market. The stock of men’s items grew 26% year-over-year and is predicted to stay growing in 2021.
|Largest Market||North America dominated the sportswear market with a share of 33.8% in 2020.|
|Hottest Brand||Nike (26%)
2021 Latest Trends In Custom Sportswear Wholesale
Continued Growth in Athleisure
Another industry buzzword to watch is athleisure. Although new product classes usually go through a cycle of growth and contraction, athleisure continues to “defy gravity.” The growing popularity of wellness could help explain the staying power of yoga-inspired clothing. While other retailers struggle to survive, Lululemon Athletica, the brand that launched athleisure, continues to achieve blockbuster growth, with net revenue of $916.1 million in 2019, up 23% from the previous year.
In the coming years, the global athleisure market is expected to grow at a healthy clip. According to GlobalData’s estimates, the global athleisure market increased by 9% in 2019, reaching $414 billion. By 2023, the market is expected to reach $570 billion. Athleisure is expected to gain more traction in Asia, but Eastern Europe offers another opportunity as volume growth becomes more difficult in the west.
According to the findings of the market research company Global Data, the revenue of athleisure worldwide has increased by 34 billion US dollars in only one year, from 2018 to 2019. And it will continue to skyrocket. Within five years, the global revenue of athleisure wear is expected to achieve a growth of 49.9% – a promising development for the fashion industry in the future.
More Custom Logos Sportswear
As we enter a new decade, companies, schools, and establishments that have been operating since 2010 are expected to pay tribute to the past decade by releasing promotional apparel featuring their 2010 logo and branding. This will be a great way to not only show how far a business or organization has come in the last 10 years but also reward loyal students, customers, and workers who have been with the company or educational establishment for this length of time.
Logos have also spread across t-shirts, from Adidas to Champion, each brand riffing on the trend with bold letters appearing across clothing. Not just projected across the front of the clothing, different brands have printed their logos in unexpected directions, as stripes down the back of sweatshirts and sides of t-shirts.
The 2020 consumer will expect an even better customer experience as individuals are increasingly becoming more conscious about how and where they spend their money. For this reason, businesses will create the trend of placing their logo on every item of apparel their workers wear and use, including their tool bag, hat and phone accessories.
Psyched Digital Printing
Future consumers wish to pursue a healthy and environmentally-conscious lifestyle and they want to be sure that the textiles they use meet their requirements. While traditional printing takes an enormous amount of water to produce, digital printing is a great alternative.
Being environmentally friendly, digital printing gives a massive push for individuality by generating a new direction in terms of structure and color use. The consumer enjoys the advantages of fashion globalization, but at the same time does not want to lose their unique identity, where digital printing comes in place.
The Retro Comeback
The 90s are making a return in the athletic wear industry in line with the emergence of the athleisure trend. Also, athletic apparel experts have posited that 90s athletic wear has a nostalgic appeal for the millennial market. For women, lightweight and breathable crop tops and leggings with twists on classic designs are in style. Whoever said revival trends are boring, is absolutely wrong. Not just as part of the mainstream fashion clothing, but the retro trends have found their way into the athleisure department as well.
This year nostalgic designs have been a huge custom trend, hoodies with the 80s or 90s inspired designs have been hugely popular in particular. Just as the top-grossing films of this year contain many reboots of classic films, custom hoodies have been created with pastel colors, retro prints, and bright neon designs, perfect for style-conscious businesses and schools looking to target both a young and older demographic.
Influenced by the streetwear culture millennials are actually demanding classic retro styles in running and activewear clothing. Hence, owing to the increasing demand for the same in the market, suppliers are also curating pieces that’ll bring them potential profits this year.
Increased Demand for Sustainably Sourced Sportswear
Customers are becoming increasingly environmentally conscious, demanding more transparency about how their clothing was produced and the sustainable athletic clothing trends are following. As textile waste has increased 811% since 1960 most of which end up in the landfill, textiles producers should concentrate on the biodegradable features of the fabrics. Usage of recycled, renewable plant-based materials, reduction in the use of plastic in the textile industry become the core aspect and a challenge for the textile producers.
More athletic wear companies are using products such as recycled polyester and low-impact non-toxic dyes. This concern is also extended to the factories where the clothing is produced. Companies such as Patagonia have made pledges to lower energy use and emissions at their factories. Finally, several companies phased out the use of plastic in packaging.
2021 Top 4 Fashion Trends About The Activewear Wholesale Industry
- Men can wear leggings too
A few years ago, you wouldn’t have seen any man wearing leggings, but it’s now becoming the norm both in the gym and out of it. In this new age of bending gender norms, men are saying yes to wearing what was once an exclusively female fashion item. Rewind to 2010 and there was an uproar as women started wearing leggings instead of trousers or jeans and it was seen as socially unacceptable. Now, we’re actually buying more leggings than jeans, and this includes men.
It’s no wonder really as men’s leggings are so comfortable, and brands are catering to the fact they can be potentially unsociable by making them thicker, hardier, and more stylish. Men’s running leggings can easily be worn under casual shorts for a fashionable and acceptable look whether you’re at the gym or not.
- Loose yoga top over a colorful sports bra
Wearing a loose-flowing yoga top is nothing new, but by styling it over a colorful sports bra crop top, you create an effortless look that can be worn from the gym or yoga studio to lunch or coffee with friends. Yoga tops for women are getting their own identity and there is now more choice than ever. With the new eco-movement in full swing with a rise in veganism and more people getting in touch with their spiritual side, yoga is no longer just a practice but an entire lifestyle.
Wearing a loose yoga top over a crop top is a really stylish look that can be pulled off by anyone. You don’t need the ultimate beach body to feel comfortable in this outfit and that is one of the reasons why it is such a big trend.
- Black high-waisted leggings
Women’s black leggings are timeless, but it’s now becoming socially acceptable to wear them instead of traditional trousers or jeans. High-waisted leggings are here to stay because they cinch your waist, skim over problem areas, and hold everything in while looking wonderfully stylish. Wearing high-waisted leggings also means you can get away with not wearing a t-shirt or vest and instead just pairing them with a sports bra or crop top.
In a more practical sense, high-waisted leggings are less likely to fall down and be annoying when you’re wearing them. By opting to have your high-waisted leggings be black, you’re opening up limitless possibilities in fashionable activewear. You can style black high-waisted leggings in many ways for any number of different occasions.
- A denim jacket over a sports bra crop top
Taking your activewear out of the gym is a big trend and wearing women’s activewear as casual wear is easier than ever with the stylish designs, luxury fabrics, and modern twists on old classics. Being healthy is desirable and one of the reasons why activewear has grown so much in the past few years is because being seen out in activewear shows you take care of yourself by exercising and have the time to pamper yourself.
You can make your fitness clothing look more casual by pairing it with a denim jacket. Wearing a denim jacket over your sports bra or crop top creates a totally effortless look and means you don’t have to get changed between hitting the gym or yoga studio and going for coffee with friends.
All of the above proves to us that the unlimited potentiality of sports wear or active wear or athleisure wear market. Start our own activewear brand or clothing is a wise choice in 2021 and we are not too late, it’s a growing fastly industry still. And it also gives us some suggestions about wholesaling sports apparel from clothing suppliers or manufacturers, such as Berunwear.com.
- Yoga Wear is the most-welcomed activewear clothing, this type can’t be missed.
- Wholesale plus size activewear, you will receive a lot of customers too.
- Legging, sports bra, and loose styles are popular among consumers.
- Custom sportswear is a trend, it’s the right time to build your own brand with private label clothing manufacturers, for example, the Berunwear.com
- Sustainable sportswear is a potential niche, you can dig and develop your clothing.